Observability belongs to the engineers
TraceFlow was founded on a simple principle: your telemetry data is your property, not a hostage for a vendor's stock price.
We are moving beyond the era of proprietary "black box" monitoring. By building exclusively on OpenTelemetry, we ensure that our customers maintain total data sovereignty while gaining world-class insights into their distributed systems.
The Mission: Standardization over Stagnation
For too long, the observability industry has relied on locking developers into proprietary ecosystems. This has resulted in fragmented data, soaring costs, and blind spots in mission-critical infrastructure.
TraceFlow provides a unified, OTel-native backend that correlates traces, metrics, and logs in real-time. We allow engineering teams to focus on scaling their products rather than managing their monitoring tools.
Our commitment is to remain the most transparent and flexible observability platform on the market, giving you the power to pivot your data wherever and whenever you need.
Our core values
Standards Over Silos
We are 100% OTel-native. We believe in a world where you own your data through open standards, not proprietary agents.
High-Cardinality for All
Context is everything. We enable you to slice and dice data by any dimension without fearing a "cardinality tax" or surprise bills.
Built for the On-Call
We build for the engineers at 3 AM. Our tools are designed to reduce Mean Time to Resolution (MTTR) through instant correlation.
Radical Transparency
From our billing to our system health, we lead with honesty. No hidden limits, no confusing tiers, just pure observability.
Built by SREs, for SREs
Sarah Mitchell
CEO & Co-founder
Former SRE lead at a major cloud provider. Sarah founded TraceFlow to solve the fragmentation and soaring costs of modern telemetry.
James Chen
CTO & Co-founder
OpenTelemetry maintainer with 15 years in distributed systems. James leads our core engine and OTLP pipeline architecture.
Maria Rodriguez
VP of Product
Product leader focused on developer experience. Maria ensures our dashboards translate complex traces into clear, actionable insights.
David Kim
VP of Engineering
Expert in high-cardinality data storage. David scales our infrastructure to handle billions of events with sub-second query latency.
Ready to take back your data?
Join the hundreds of engineering teams who have switched to OTel-native observability.